For non-technical builders

For builders with an idea

For builders with a business to run

For builders who got stuck

Your idea, built into a working product. The code stays yours.

Validate your idea, build a first version, get it working. AI does the building. 20+ years of engineering experience stay beside you the whole way.

No coding experience needed. You work with me directly, from the first call on.

Wherever you are today

Three places people start from.

You have an idea

From idea to a working first version you can put in front of real people.

You run a business

A tool built around how your business works, not the other way around.

You started and got stuck

The thing that breaks gets found and fixed properly, and you keep building.

Outgrew Lovable, Bolt or Replit? Move on to Claude Code and build a more robust version, one you really control.

From idea to a working first version

Find out if it's worth building, then build it.

Validate it first

The quickest honest test of whether people want it, before months go into it.

A first version people can use

Real and working, in front of real users.

Built to grow

Set up so the second version doesn't mean starting over.

A tool built around how your business works

The one you keep wishing existed.

Fits how you already work

Your process, your words, your data.

Hours back every week

The repetitive work moves to the tool.

Yours to change

When the business changes, you change the tool. No waiting on anyone.

Unstuck, and back to building

For what you started in Lovable, Bolt, Replit, Cursor or Claude Code.

We start from what you have

Bring it as it is. No need to tidy it up first.

What you built keeps working

The thing that breaks gets found and fixed properly, not patched.

You keep building

With a setup that stops the same wall from coming back.

Outgrew Lovable, Bolt or Replit? Move on to Claude Code and build a more robust version, one you really control.

Four ways to work together

We pick what fits on the call.

Start with a 2 hour workshop

A short live session to build your first piece. Pick it in the form and you'll hear when the next one runs.

You build it, with an engineer beside you

You do the building, with AI. Setup, direction and help when you're stuck come with it.

Have it built for you

A first version built for you and handed over with the code, ready for you to take further.

Get unstuck

Already building? We find what's in the way and get you moving again.

Whichever way, 20+ years of engineering practice stand behind what gets built.

What you walk away with

Yours to keep, and to keep building.

  • A working product, not a demo
  • The code, in your own account
  • The know-how to keep building it yourself
  • Help whenever you get stuck
What I've built with AIBig systems, everyday tools
Martian's GenAI router
Sends every request to the AI model that fits it best.
A real-time voice service, at Reddy
Speech to text and text to speech, live in a conversation.
A CRM for my own outreach
Leads, emails and follow-ups in one place.
An expense report tool
Receipts sorted and totalled by themselves.

How it works

Start small. Keep going only if it works.

  1. Step 1

    Tell me what you want to build

    Two minutes in the form below. A reply within one working day.

  2. Step 2

    A free 30 minute call

    We talk it through and scope a first piece together.

  3. Step 3

    One to two weeks, building

    We build something real together. Then your call on what comes next.

I'm Dory.

20+ years of engineering, now beside people building their own software.

Dory Zidon speaking at an event

“There are very few people in the world who can take a digital product from concept to working software without much day-to-day direction, let alone do it quickly. Dory, Coreteam lead engineer can, and is great to work with along the way.”

Rob MeadowsCEO, Originate

MartianGenAI Engineering

Architected the AI model router, with 1000x faster inference. Built and led a team of 10, helping grow company value by tens of millions.

ReddySenior staff AI engineer

Made a voice AI platform 10-15x faster and cut voice processing costs 5x. Built AI agents that find bugs, review code and ship fixes.

BCGTech lead, CO2 AI

Took the platform from MVP to enterprise product. Cut customer onboarding from hours to minutes.

HearstSenior engineer

Took over and rebuilt the systems behind a $100M advertising business, then hired the team that took over.

I hit the ground running. I've taken over existing systems many times, often leading within the first two weeks.

Full background on LinkedIn

My AI research: Karpathy vs 8 CLAUDE.MDs (126 builds) and which planning method works best with AI (50 builds).

Questions people ask

Short answers. The rest on the call.

Do I need to know how to code?

No. AI writes the code. You decide what gets built.

What if I only have an idea?

That is enough to start. The first step is finding out if it's worth building.

Do I keep the code?

Yes. It lives in your own account from day one.

Fix what I have, or start over?

Usually fix. You get a straight answer after a look at what you have.

I'm on Lovable or a similar tool. Can I move on?

Yes. When you're ready for Claude Code, we build a more robust version together, one you really control.

Let's talk.

Two minutes. A reply within one working day.

Rather talk? Book a free 30 minute call.

Need a senior engineer to take it on fully? See Technical partner.

Lead an engineering team? See the AI engineering review.

Contact me
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